Navigation has always been one of the basics of life. You have to know how to get around to survive. And when you explore new places, you have to remember how you got there, and you probably want to figure out how to get back to where you started.

20 years ago, we were buying Thomas Guides and road atlases from AAA. 10 years ago, we were buying personal navigation devices, about the same time the iPod made its first appearance and Nickelback was at the top of the charts (yes, they were popular once). Let me know when you feel old.

Gokivo Navigator has come a long way from its beginning. This new version has a very much improved user interface, multiple navigation views, and superior updated content that allows you to search just about anything. And for just $0.99/month on your iPhone, it may be one of the best buys you make for your phone.

Today, navigation is a standard on almost every phone, and is becoming a regular replacement for your sixth sense (your sense of direction, not of seeing dead people). Navigation on your mobile phone is also becoming a replacement for dedicated navigation devices (also known as Personal Navigation Devices or PND). Just as we would almost never see a phone without a camera, we rarely see a phone without some type of navigation on it. That is one reason why the PND market is shrinking very quickly, people are getting the same functionality on a more convenient device.

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When we look at the different types of mobile navigation applications, we can see a definite variance in the quality of navigation. Although it may not seem like it, navigation is quite complex, and it is something that we quite often take for granted. Just the ‘simplest’ task like creating a route can be extremely difficult. There are an almost infinite number of ways to get from point A to point B. But to choose the best one for you is not as easy as it seems. The application has to factor in traffic, construction, time of day, left turn, right turns, stop lights, stop signs, school zones, speed limits, freeways, number of lanes in a street, and then of course whatever restrictions you impose (toll roads, HOV lanes, detours). We are proud to say that Gokivo Navigator does a pretty good job at that (in fact, you get there an average 15% faster than Google Nav).

And then there are all the other features that navigation can provide; 3D city driving, realistic buildings, landmark navigation, lane guidance, real highway signs, satellite views, and the all-important real-time traffic conditions. Your mobile navigation application is actually quite intelligent and can get you to your destination faster than you think by utilizing all the information that is supplied, often time using info that you may not be aware about. There are not too many applications that can do all this, even less that can do it all well. Luckily I know of one that does: Gokivo Navigator.